How can beauty brands benefit from the face yoga trend?

Facial exercise are said to reduce signs of ageing, but skin care brands are not yet making the most of the trend.

Millions of consumers across the globe have rolled out their matts and put on their stretchy trousers this January to beat the winter blues with yoga.

The exercise and spiritual modern phenomenon rooted in 5,000 years of ancient texts and traditions, isn’t likely to dwindle anytime soon. According to a recent Yoga Journal, the wellness practice is currently worth £80bn globally.

But now more consumers are taking the discipline out of the studio and into the bathroom by incorporating face yoga into their daily beauty routine, even Princess to be Meghan Markle is said to be a fan of facial exercises. Face yogi’s claim the ‘workout’ can reduce signs of ageing, banish wrinkles and sagging jawlines – and now there is science to back it up.

Source: Cosmetics Business

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